Torex announces partnership with TOSHIBA TEC to bring to market an affordable and durable POS solution specifically designed for the hospitality market

DUNSTABLE, UK – June 2010: Torex™, the leading global provider of innovative, integrated technology solutions to the extended retail marketplace, today announces the launch of an affordable, durable and robust POS system for hospitality, developed in partnership with global hardware specialists TOSHIBA TEC Corporation.

The Torex™ WILLPOS A12 builds on the functionality and renowned reliability of TOSHIBA TEC’s award-winning WILLPOS A10. Competitively priced, the new design modifications include lowering the embedded screen and a tilting screen for easy visibility. The amount of memory available for the product has been increased to allow software applications to be added to the system as required.

The ruggedised design of the POS system, with its sealed touch screen, is designed to withstand the spillages and knocks which this technology is likely to be exposed to within hospitality environments.

It has an ultra-small footprint that incorporates a wide range of features, offering exceptionally easy maintenance with click-on access to its outer casing and components.

Steve Rowley, Chief Executive, Torex comments, “Through listening to the needs of our customers in the hospitality industry, we’ve identified a strong demand for a robust and affordable hardware option to replace their aging hardware systems. As a global leader in developing state-of-the-art hardware, TOSHIBA TEC is the perfect partner for us. We feel confident that the Torex™ WILLPOS A12 will be the ideal fit for many hospitality environments.”

Nobuhiko Takao, CEO TOSHIBA TEC Europe, adds, “Torex is well known and respected for its expertise in the hospitality market. It made sense for us to use our collective insight into this market to develop a product that would deliver real value.”

The system has already been deployed by one of the world’s largest ferry companies, Stena Line. Anders Claesson, IT Demand Manger for Onboard Services from Stena Line explains, “It is great that Torex and TOSHIBA TEC have paid so much attention to the practical needs of those who will operate this technology. Our staff really appreciate the large, clear screen with its adjustable angle and optimum height level. They have also commented on the fact that it is more reliable and faster when carrying out transactions than our previous system.”

About Torex

Torex is the leading global provider of innovative, integrated technology solutions to the extended retail marketplace. Torex has over 25 years’ experience of working in partnership with the world’s most forward-thinking retail, petroleum and convenience and hospitality brands to entice, engage and retain their customers.

Over 7,000 customers worldwide depend on our proven, best-in-class solutions and knowledgeable industry experts to help them identify, define and deliver a more personal and qualitative experience for each customer, and to maximise profitability, increase return on investment and achieve competitive advantage. Torex customers include McDonald’s, SUBWAY®, Tesco and Selfridges.

www.torex.com

About TOSHIBA TEC Corporation

TOSHIBA TEC Corporation manages product planning, marketing, sales, service support and distribution of point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems throughout Europe, the Middle East and Africa. As a total solution provider, TOSHIBA TEC Europe offers a complete package from consulting and system design to system installation, operation and maintenance.
Headquartered in Brussels, Belgium TOSHIBA TEC Europe has three divisions: the Retail division; the Auto ID division and the Services division.
TOSHIBA TEC is an independent operating company of Toshiba Corporation, the seventh largest electronics/electrical equipment company and the world's 91st largest company in terms of sales. Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 204,000 staff worldwide and 2009 annual sales surpassing 6.3 trillion yen (US$68 billion).
For more information on TOSHIBA TEC point of sale systems, cash registers, scales, RFID-ready barcode printers, peripherals, retail and Auto ID software solutions, or for a dealer in your area, call +32 2 410 2100 or visit the TERIS web site at www.toshibatec-eu.com.

For media enquiries please contact:

TOSHIBA TEC Europe Retail Information Systems - Headquarters
Rue de la Célidée, 33
BE-1080 Brussels
Belgium
Contact: Mr Eric Dauchy
European PR Manager
Tel: +32 2 410 21 00
Fax: +32 2 410 79 87
E-mail: edauchy@toshibatec-eu.com.

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