TOSHIBA TEC challenges the conventional thinking of the industry with top of the range barcode label printers at must-buy price point

TOKYO, April 2012 – TOSHIBA TEC announced their new generation of Auto ID barcode label printers for the manufacturing, supply chain and retail industries, zooming in on a clear-cut market demand for lower cost replacement solutions with a solid ROI and no-nonsense operations.

To combat tough economic times

“Our new range of 4” Auto ID printers is squarely targeted at replacing barcode label printers in the field. Most of these older printers are more expensive to operate and replacing them helps reduce these running costs. Using Toshiba’s printers do save customers’ money, every day, year after year.” Toshihiko Minato, General Manager, Marketing, TOSHIBA TEC Global Solutions Business Group said.

 “With the launch of these new industrial printers we are stepping into the arena. Toshiba wants to change the perception that the best is most expensive. It is not. Our printers are high-spec, high-throughput, high-performance and extremely durable – yet Toshiba’s new barcode label printer series come at must-buy price points.”

Toshiba’s Fight to protect the Environment

The new Toshiba Auto ID label printers also pack a good ecological punch with the coveted Energy Star label and a Solvent Free ribbon offering.

As the Toshiba B-EX4 printer series released earlier this year combined a nearly 40 % overall lower power consumption compared to its predecessor, it benchmarked nearly 50 % lower power consumption on stand-by power against competitor label printers.

Toshiba is now expanding the series with the new 4” 200dpi and 300dpi flathead Auto-ID printers and a 4” flathead 600dpi label printer. Incorporating the essentials of what made the current generation a market winner, Toshiba’s newly released Auto ID printers also have a robust metal and anti-stain black cabinet. Packed with innovative technology such as a double-ribbon motor control and a snap-in print head, the new series continues to lower maintenance costs with field upgradeable options. A new 6” 200dpi as well as a 300dpi flathead barcode printer is due to be available later this year.

Toshiba: “More for Less”

The new generation of flathead Auto ID printers are all designed and manufactured by Toshiba with truly leading edge Toshiba engineering expertise inside. Each barcode label printer carries the highest quality and safety standards on board to safeguard a solid performance every single day of its (very) long operational lifetime.

Every Toshiba barcode label printer seamlessly integrates with every supply chain operation or manufacturing facility without any changes in the business process.

Toshiba barcode printers will deliver a fully customized output as they:

• Generate industrial manufacturing barcode labels, retail and warehousing labels as well as custom labels for the pharmaceutical, automotive, telecom, and other industries.
• Support major Linear and 2D barcode fonts to generate bespoke barcode labels for every industry.
• Generate high-resolution bar code labels and tags.
• Print industrial barcode labels with advanced barcode settings.
• Provide complete barcoding solutions for industrial and retail environments.

“Supply chain and plant operators now know where to look for a cost-effective replacement solution to printers. The days of high cost of ownership are over. You do get much more for less at Toshiba,” Toshihiko Minato said.

About TOSHIBA TEC Corporation

TOSHIBA TEC CORPORATION is engaged in the digital product business of the TOSHIBA group. Expanding its operations worldwide, the range of products includes POS (Point of Sales) systems for the retail industry, in particular keeping the top market share in Japan, Barcode printing and RFID (Radio Frequency Identification) system for the manufacturing, logistics and retail industries, and MFP (Multi-function Peripheral) for office use. TOSHIBA TEC keeps creating products at all times for efficient business processes and innovating new value with customers in mind.

For more information visit our website at www.toshibatec-ris.com, the TOSHIBA TEC America web site at www.toshibatecusa.com, or the TOSHIBA TEC Europe web site at www.toshibatec-eu.com.

Media contact

TOSHIBA TEC Europe Retail Information Systems – Headquarters, Rue de la Célidée, 33, BE-1080 Brussels
Contact: Eric Dauchy
European PR Manager
Tel: +32 2 410 21 00
Mobile +32 498 513 077
E-mail: edauchy@toshibatec-eu.com

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