TOSHIBA TEC Europe appoints Gerard Pruijn Director of Business Development to forge strong alliances with Tier 1 retail enterprises

BRUSSELS, August 2010 – Gerard Pruijn is appointed Director of TOSHIBA TEC’s European Business Development team as part of the company’s strategy to enhance marketing efforts, expand sales initiatives, and deepen Tier 1 client relationships.

Based in Amersfoort, The Netherlands, Gerard is to provide strategic leadership and direction towards development of TOSHIBA TEC’s corporate retail partnership strategy in the EMEA region.

At the same time, he will further improve synergies with the company’s Auto ID division with an emphasis on offering complete back-to-back IT solutions for the retail industry. TOSHIBA TEC delivers ‘Best in Class’ POS and Auto ID systems that excel in longevity and low maintenance to manufacturers, supply chain operators and retailers.

Gerard Pruijn said: “We have a range of initiatives under way to further capture our share of the market, as well as expand into new markets we are not currently serving. From updating our product mixes and styles to better fit evolving customer needs, to providing new product and service offerings, we are committed to offering a superior shopping experience that is second to none. I am excited with our strategy and I look forward to all we can achieve together."

Gerard has more than 20 years experience in retail, most recently serving as Sales Director of TOSHIBA TEC Netherlands, where he recently was responsible for introducing new clients and prospects to the Retail Technology Award-winning fresh produce Waste Management solution developed in cooperation with Capgemini. Previously, he co-founded KAS, a TOSHIBA TEC distributor which subsequently was acquired by the corporation in 2002.

“We are pleased to promote Gerard to our European business development team,” said Nobuhiko Takao, CEO TOSHIBA TEC Europe. “Given his international retail experience, extensive industry network connections, and excellent sales track record we are confident that he will make immediate and valuable positive contributions to our European sales team."

About TOSHIBA TEC Corporation

TOSHIBA TEC Corporation manages product planning, marketing, sales, service support and distribution of point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems throughout Europe, the Middle East and Africa. As a total solution provider, TOSHIBA TEC Europe offers a complete package from consulting and system design to system installation, operation and maintenance.
Headquartered in Brussels, Belgium TOSHIBA TEC Europe has three divisions: the Retail division; the Auto ID division and the Services division.
TOSHIBA TEC is an independent operating company of Toshiba Corporation, the seventh largest electronics/electrical equipment company and the world's 91st largest company in terms of sales. Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 204,000 staff worldwide and 2009 annual sales surpassing 6.3 trillion yen (US$68 billion).
For more information on TOSHIBA TEC point of sale systems, cash registers, scales, RFID-ready barcode printers, peripherals, retail and Auto ID software solutions, or for a dealer in your area, call +32 2 410 2100 or visit the TERIS web site at www.toshibatec-eu.com.

For media enquiries please contact:

TOSHIBA TEC Europe Retail Information Systems - Headquarters
Rue de la Célidée, 33
BE-1080 Brussels
Belgium
Contact: Mr Eric Dauchy
European PR Manager
Tel: +32 2 410 21 00
Fax: +32 2 410 79 87
E-mail: edauchy@toshibatec-eu.com.

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