HEMEL HEMPSTEAD, United Kingdom, February 2010 - Farmfoods, the frozen food specialists, has worked with TOSHIBA TEC to improve its POS systems in store. Farmfoods, originally founded in 1955, has over 300 stores throughout mainland UK.

Critical to the success of Farmfoods is the ability to serve the largest amount of customers in the shortest amount of time. The growth of the business meant that Farmfoods had outgrown their existing ECR system and realised that to maintain success they needed to improve their POS solutions.

“We had four key criteria in our search for an up to date POS solution: reliability, a flexible platform, low energy consumption and of course price,” said Mark Haggerty, IT Manager, Farmfoods.

Farmfoods conducted a thorough review of current market offerings through live trials and bench testing products from IBM, J2, Partnertec, Digipos, Sharp and NCR before finally choosing to invest in TOSHIBA TEC’s ST-A10 with TRST-A15 dual receipt printer.

“Toshiba ticked all our requirement boxes,” added Haggerty. “The product is a competitively priced high performer. We also have the added benefit of the Toshiba brand, which for us equals quality and reliability.”

Just over 900 ST-A10 with TRST-A15 dual receipt printers were seamlessly installed prior to one of the company’s busiest trading periods. The product’s small footprint, neatly matched ECRs and the stylish ST-A10s worked well with the store’s clean, uncluttered image. Simple and easy to use, the ST-A10 is a reliable platform which allows Farmfoods to run their in-house software and has enabled quick throughput of customers, faster than the previous system. Added to this, there is the benefit of real-time stock and sales information. The system also offers improved cash security through greater visibility.

“We are particularly pleased with the low power consumption of TOSHIBA TEC’s ST-A10. Here at Farmfoods we take our environmental responsibilities very seriously and always ensure that our appliances are energy efficient,” concluded Haggerty.

About TOSHIBA TEC Europe

TOSHIBA TEC Europe (TERIS) manages product planning, marketing, sales, service support and distribution of point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems throughout Europe, the Middle East and Africa. As a total solution provider, TOSHIBA TEC Europe offers a complete package from consulting and system design to system installation, operation and maintenance.
Headquartered in Brussels, Belgium TERIS has three divisions: the Retail division; the Auto ID & Printing division and the Services division.
TOSHIBA TEC is an independent operating company of Toshiba Corporation, a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than 730 companies, with 199,000 employees worldwide and annual sales surpassing US$67 billion.
For more information on TOSHIBA TEC point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems, or for a dealer in your area, call +32 2 410 2100 or visit the TERIS web site at www.toshibatec-eu.com.

For media enquiries please contact:

TOSHIBA TEC Europe Retail Information Systems - Headquarters
Rue de la Célidée, 33
BE-1080 Brussels
Belgium
Contact: Mr Eric Dauchy
European PR Manager
Tel: +32 2 410 21 00
Fax: +32 2 410 79 87
E-mail: edauchy@toshibatec-eu.com.

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