Framework Agreement on POS Terminals, Peripherals and Maintenance Services for the entire EDEKA organisation until 2015

Krefeld, October 2011 – EDEKA, one of Germany’s largest supermarket organisations, announced it has selected TOSHIBA TEC as a strategic POS supplier. The framework agreement includes all regional EDEKA supermarkets as well as discount stores Netto Marken-Discount and will run until 2015.

TOSHIBA TEC offers a five-year guarantee for its installed POS base and will deliver scheduled and preventive maintenance services for both its own as well as third-party hardware at EDEKA. EDEKA agreed on a dual vendor strategy for POS systems as part of their IT vendor consolidation with Toshiba being selected to support EDEKA Group on POS terminals, peripherals and maintenance services.

Such a comprehensive retail technology agreement will allow all IT decision-makers at all EDEKA shops in Germany - including independent EDEKA supermarkets - to implement their tailor-made TOSHIBA WILLPOS B20. The WILLPOS B20 is specifically designed to minimize energy consumption as one of many other state of the art retail technologies on board. “TOSHIBA TEC convinced us during the selection procedure by going the extra mile in their professional and flexible approach to the very specific needs of the EDEKA organisation,” Michaela Fischer-Zernin, spokesperson for EDEKA AG said.

“Very few IT vendors have such a vast in-house expertise in R&D, manufacturing, sales and services as TOSHIBA TEC,” Ulrich Hieber, Divisional Manager Retail at TOSHIBA TEC said. “EDEKA will draw plenty of benefits from our flexible approach to their retail needs; the fact that we build a tailor-made WILLPOS B20 POS system for them is a fine example.”

About EDEKA
The EDEKA Group is the Number One in Germany's food retail sector. The core business segment of the EDEKA Group is the full-range supermarket business managed by around 4,500 self employed retailers. EDEKA has also a presence in the Discount section of the industry through its Netto Marken-Discount subsidiary. In 2010, EDEKA had about 12,000 shops and 300,000 staff with a turnover of 43.5 bn EUR. Particular attention is paid to the training and promotion of junior talent: with currently more than 18.000 trainees.

About TOSHIBA TEC Corporation
TOSHIBA TEC Corporation celebrating 60th anniversary on February 21st 2010, is one of the major companies in the TOSHIBA group for digital product business. Expanding its operation for the whole of the world, the range of products is formed by POS ( Point of Sales ) systems for retail industry, in particular keeping the top market share in Japan, Barcode printing and RFID ( Radio Frequency Identification ) system for manufacturing, logistic and retail industry, and MFP ( Multi-function Peripheral ) for the office use. TOSHIBA TEC Corporation keeps creating products at any time for efficient business processes and innovated new value with customers in mind.

For more information visit our website at www.toshibatec-ris.com, the TOSHIBA TEC America web site at www.toshibatecusa.com, or the TOSHIBA TEC Europe web site at www.toshibatec-eu.com.

Media contact

TOSHIBA TEC Europe Retail Information Systems – Headquarters, Rue de la Célidée, 33, BE-1080 Brussels
Contact: Eric Dauchy
European PR Manager
Tel: +32 2 410 21 00
Mobile +32 498 513 077
E-mail: edauchy@toshibatec-eu.com  

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