Simon Vardy, owner of nine Costa Coffee franchise stores across Greater Manchester and Cheshire, has selected Toshiba hardware with Datasym.POS software, implemented by WRS Systems, as its electronic point-of-sale (EPOS) system for improved customer service and management efficiencies.

The decision to install the Toshiba / Datasym system was made following a demonstration of the POS solution by WRS Systems, who were recommended to Costa Coffee franchise owner Simon Vardy by an existing client. WRS and Datasym worked closely with Costa Coffee's Franchise Association to design a tailored solution to meet the needs of the franchisee, but also one which would be approved by the Costa Coffee chain.

"I was impressed by the flexibility of the system and the fact that it could be tailored for small to medium sized businesses," said Vardy. "WRS were able to demonstrate a system that could provide live data, whilst being low-cost and easy to use thus meeting my key requirements."

The robust, reliable and spill-proof design of the Toshiba hardware is ideal for a café environment; with its stylish aesthetics, the 'picture frame' POS also has a small footprint so the terminal is ideal for a compact counter space.

With the Toshiba / Datasym solution in place, Costa Coffee franchisee Simon now has remote access to live data enabling him to remotely monitor the performance of any of the nine sites. Fingerprint 'sign-on' at the Toshiba POS terminals ensures staff can not sign on using another staff member's card, whilst CCTV cameras mean that transactions at the till can be easily monitored.

Datasym's back-office "Stockade" software provides full stock control, resulting in greater stock reliability, accuracy and operational efficiencies. For example, Yield Reports are used to identify whether the correct level of stock is being ordered.

A full suite of management reports allows top level reporting, as well as detailed analysis of sales, facilitating frequency and trend analysis. Quick and easy reporting enables monitoring of the sales by store, by product, by cashier, even by till, if required - information which store managers can use for staff planning in busy periods. Such information has proved invaluable enabling the Cheadle store, for example, to identify a particularly busy period and alter staff shifts to an hour earlier resulting in quicker customer throughput and thus significantly increased sales. Cashier Reports also monitor staff attendance times to ensure stores are opened on time.

Financial reporting has also been greatly enhanced: an automated tax analysis has replaced the previous manual system - saving time and effort and banking reconciliation has been greatly improved.

With the Toshiba tills now linked to the EFT terminals, transaction times have been greatly reduced, resulting in quicker customer service and a reduction in input errors.

"We aim to serve customers as quickly and professionally as possible. Before the new solution our maximum sales in one hour was £300 in 40 transactions. Since the installation of the Toshiba / Datasym solution by WRS Systems, we have increased this to £450 in 60 transactions," commented Vardy,

The Toshiba tills, with bright screen touch and intuitive customised layouts, make it easy for staff to use and training uncomplicated. Staff Managers have also been impressed with the reliability of the Toshiba tills.

"I am very impressed with the Toshiba / Datasym solution and the service and support supplied by WRS Systems. Together, they have provided us with a low-cost tailored system that has enabled us to improve business efficiencies and speeded up the transaction at the till, allowing us to serve customers faster and increase turnover. I would happily recommend the solution to prospective franchisees," concluded Vardy.

About TOSHIBA TEC Europe

TOSHIBA TEC Europe (TERIS) manages product planning, marketing, sales, service support and distribution of point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems throughout Europe, the Middle East and Africa. As a total solution provider, TOSHIBA TEC Europe offers a complete package from consulting and system design to system installation, operation and maintenance.
Headquartered in Brussels, Belgium TERIS has three divisions: the Retail division; the Auto ID & Printing division and the Services division.
TOSHIBA TEC is an independent operating company of Toshiba Corporation, a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than 730 companies, with 199,000 employees worldwide and annual sales surpassing US$67 billion.
For more information on TOSHIBA TEC point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems, or for a dealer in your area, call +32 2 410 2100 or visit the TERIS web site at www.toshibatec-eu.com.

For media enquiries please contact:

TOSHIBA TEC Europe Retail Information Systems - Headquarters
Rue de la Célidée, 33
BE-1080 Brussels
Belgium
Contact: Mr Eric Dauchy
European PR Manager
Tel: +32 2 410 21 00
Fax: +32 2 410 79 87
E-mail: edauchy@toshibatec-eu.com.

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