Going Green Need Not Cost You the Earth!

TOKYO, December 2010 – TOSHIBA TEC’s new 2ST thermal label printer further simplifies Auto ID operations in a complex world. The first of a new series, the Toshiba 2ST bolsters supply chain performance with a cost-saving ‘Green’ solution and continues to impact automation management with its legendary low TCO.

Green TCO

The current business environment insists on constant reviews and reductions in cost base. Users may gain important savings with the Toshiba 2ST as they now can eliminate the need to dispose of waste liner; printing on the label liner results in less direct waste of paper and the reduced use of plastics and chemicals associated with paper usage.

Moreover, the Toshiba 2ST has an additional positive environmental impact. The 2ST eliminates the need for both a label and a receipt. This significantly reduces the amount of hazardous waste that goes into landfills.

With Toshiba 2ST Labeling, you save money by using fewer consumables in the print process, which eliminates the cost to purchase, store and distribute those products.

User-friendly Auto-Loading Media

The Toshiba 2ST thermal label printer has a unique automatic media loading bay that allows for users to insert the media and be ready for printing labels or tags. Simultaneous printing of both sides of labels and tags in a single pass is a user-friendly and time-saving solution that eliminates waste and reduces labelling errors.

Following on recent technological developments, the Toshiba 2ST is designed to operate and be maintained at lower maintenance cost. The Toshiba 2ST requires minimum set up times and user training.Two of the most important features here are the easily replaceable print heads and platen by the user, eliminating the need for expensive intervention by a service engineer.

With a top speed of 6 ips, the Toshiba 2ST has almost equivalent printing speed of 12 ips compared to single-side thermal printers to help increase overall efficiency of a green supply chain. This rugged printer can be placed in an office or manufacturing environment.

Eco-Design

The TOSHIBA TEC R&D team opted for a compact design with a focus on low maintenance requirements to deliver a sustainable ROI over an extended period of time.

Greening the Auto ID operations is one element of a company’s strategy to eliminate its carbon footprint. A clean energy portfolio, based on sound economics, creates compelling value and provides a clear competitive advantage. The Toshiba 2ST is designed for low power consumption, further putting green design into practice.

“Continuous improvement in environmental performance is a heartfelt commitment throughout the organization,” Nobuhiko Takao, CEO and President TOSHIBA TEC Europe. “At TOSHIBA TEC, we work hard to influence positive changes that lead to measurable environmental benefits. With the 2ST Label Printer, our customers know what they have in hand: a user-friendly, compact industrial printer that for years on end delivers tangible benefits to the supply chain.”

For more information on the new 2ST printer, contact the TOSHIBA TEC Product Information Center at www.toshibatec-eu.com

About TOSHIBA TEC Corporation

TOSHIBA TEC Corporation celebrating 60th anniversary on February 21st 2010, is one of the major companies in the TOSHIBA group for digital product business. Expanding its operation for the whole of the world, the range of products is formed by POS (Point of Sales) systems for retail industry, in particular keeping the top market share in Japan, Barcode printing and RFID (Radio Frequency Identification) system for manufacturing, logistic and retail industry, and MFP (Multi-function Peripherals) for the office use. TOSHIBA TEC Corporation keeps creating products at any time for efficient business processes and innovated new value with customers in mind.

For more information visit our website at www.toshibatec-ris.com, the TOSHIBA TEC America web site at www.toshibatecusa.com, or the TOSHIBA TEC Europe web site at www.toshibatec-eu.com.

For media enquiries please contact:

TOSHIBA TEC Europe Retail Information Systems - Headquarters
Rue de la Célidée, 33
BE-1080 Brussels
Belgium
Contact: Mr Eric Dauchy
European PR Manager
Tel: +32 2 410 21 00
Fax: +32 2 410 79 87
E-mail: edauchy@toshibatec-eu.com.

NCR’s 2ST is either a registered trademark or trademark of NCR Corporation in the United States and/or other countries. All brand and product names appearing in this document are trademarks, registered trademarks or service marks of their respective holders.

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